New Guide: 3 Secrets to Running Your Business Like the Top Mortgage Lenders

Buying a home can be one of the most exciting times in a person’s life. Many believe it’s the epitome of the American Dream. But, it's also one of the most stressful times in a person’s life. And, buyers have seemingly unlimited choices for a mortgage lender so the competition to win new business is fierce for lenders. 

That's why we're proud to announce our latest eBook: 3 Secrets to Running Your Business Like the Top Mortgage Lenders. In this guide, we’ll explore the growing roles of customer service, technology, and brand development in creating the market leaders of today, and lessons you can learn from some of the most successful lenders in the space.


Millennials are finally at home buying age, and they tend to look at the world differently. Seventy-three percent of millennials are willing to pay extra for products and services from companies dedicated to social and environmental change. They’re also the least loyal customer demographic, acutely aware that they are in a position to demand more from companies.

If you can’t offer the terms they believe they’re due, they’ll gladly find someone who can.

Changing attitudes have forced a reshuffling of the top mortgage lender deck. Buyers are no longer limited in their lending options. Big banks are losing market share to smaller, more nimble lending operations.

So what makes today’s top mortgage lenders so successful? They are committed to offering ease and simplicity for the buyer, and embrace constant refinement of their organization. There’s not a single solution that will get us to where we’re going – it’s all about gaining and keeping momentum.

This guide highlights three top mortgage lenders and explain how they've built business practices to inspire innovation with technology, solving for the customer and creating a company culture that their employees love.

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