Culture is Simple. Building It is Hard. Advice to Growing Companies.

When I was a senior in college, I interviewed at many tech startups while looking for a job. I knew what I was looking for in a company, but I didn’t quite know how to put it into words. I’m not even sure I thought too hard about how to, because I had a word in front of me that seemed perfect. It was the buzzword that has become the matcha latte equivalent of working at a startup: culture.

Every interviewer gave me slightly different answers about what their “culture” was like.

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